Ramadan remains one of the most important trading periods across the Middle East and North Africa, yet many brands still approach it with a regional mindset.
To help brands prepare for Ramadan 2027, we've analysed shopper behaviour during Ramadan 2026 across Saudi Arabia, the United Arab Emirates, Egypt and Morocco. The findings highlight important shifts in how households navigate the season and the factors influencing purchasing decisions.
The report answers key questions including:
- How are economic conditions influencing Ramadan shopping?
- When are shoppers making their purchases?
- How does behaviour vary across markets?
- What opportunities should brands prioritise in the lead-up to Ramadan 2027?
Read the full report to uncover the trends shaping the next Ramadan season.
For a deeper discussion on what the findings mean for your category, market or growth strategy, contact our experts.
Priyanshu Rana
Thought Leadership manager Africa & Middle East
Worldpanel by Numerator
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