Articles

October 19, 2026

Brand Footprint 2026: marcas de bebidas mais escolhidas fora do lar

October 20, 2026

New report out: The Ramadan 2027 question every FMCG brand should be asking

October 19, 2026

What do consumers really want from the smart home?

January 26, 2026

FMCG Forecast | Pressure Continues on FMCG's Growth Rate in 2026

October 16, 2025

FMCG Forecast | Pressure Continues on FMCG's Growth Rat

October 15, 2026

El shopper mexicano compra en más canales y redefine dónde encuentra valor

October 15, 2026

Win-Win en tiempos de fragmentación

October 13, 2026

Proteína adicionada ganha espaço e já chega a 21% dos lares brasileiros

October 14, 2026

¿Qué hace exitosa a una innovación?

September 30, 2026

Media Effectiveness Measurement: From Ad Exposure to Checkout

September 29, 2026

Egypt FMCG recovery gains momentum as volume growth returns, led by Beverages, Dairy and affluent shoppers

September 16, 2026

Saudi FMCG growth accelerates driven by household expansion as shoppers consolidate spending in Q2

September 10, 2026

Smaller baskets, faster meals: South Africans change what goes on the plate

August 17, 2026

Moroccan households shift away from the traditional pre-Ramadan stock-up as shopping habits evolve

September 1, 2026

UAE FMCG market grows in Q2 despite rising prices as shoppers shift to smaller, more frequent purchases

July 28, 2026

Saudi Arabia and UAE: what the rise of discounters means for retailers

July 22, 2026

Morocco's discounters strengthen their grip on FMCG retail as competition intensifies

July 16, 2026

9% of Saudi households use GLP-1, driving SAR 7.3bn (€1.7bn) in FMCG spend and a shift towards healthier lifestyles

July 14, 2026

Saudi Arabia and UAE: what the rise of discounters means for manufacturers

June 30, 2026

Ones to watch: Discounters’ value share grows double digit in the Saudi and UAE FMCG markets

June 22, 2026

Egypt’s FMCG sector sees a lift during Ramadan on the back of better economic conditions

June 17, 2026

Untapped market alert: Ethiopia’s toothpaste market

June 19, 2026

UAE FMCG grows during Ramadan amid conflict pressures

June 11, 2026

Saudi Arabia FMCG shifts toward value as Ramadan sustains demand

June 9, 2026

From routines to risk: how UAE household mindsets are reshaping everyday consumption

May 21, 2026

Nigeria FMCG market enters new phase as volume growth overtakes value for the first time in years

May 20, 2026

Three household mindsets are shaping consumers’ spending and confidence in the UAE

May 20, 2026

Choice, penetration and the new rules of FMCG growth in Kenya

April 30, 2026

Ghana FMCG market gains stability as easing inflation opens new value led opportunities

April 29, 2026

Indulgence gains momentum in Morocco as consumers embrace small affordable treats

April 28, 2026

UAE FMCG spending rises up to 29% amid regional tensions as shoppers prioritise essentials

April 23, 2026

Discipline and control: two forces reshaping the Kenyan consumer in 2026

April 20, 2026

Ethiopian consumers are increasing their FMCG unit purchases

April 15, 2026

Regional tensions and expat shifts begin to alter UAE shopping behaviour and FMCG demand

March 20, 2026

Egypt’s FMCG market returns to growth as inflation eases

March 20, 2026

Saudi Arabia FMCG under pressure as shoppers rebalance spend amid rising living costs

March 13, 2026

UAE FMCG market shows growth opportunity as shoppers shift to value and smaller pack strategies

March 11, 2026

South African shoppers increase trips but shrink baskets as FMCG faces weakest Q4 on record

March 2, 2026

Fresh, functional and low sugar choices are becoming the new normal in South Africa

July 20, 2025

South Africa Brand Footprint ranking 2025 highlights local resilience and consumer loyalty

February 19, 2026

How the UAE’s new 2026 sugar tax will reshape the FMCG landscape

February 12, 2026

Health trends reshaping Saudi shoppers – and what brands need to know in 2026

February 17, 2026

What’s driving demand and where brands must focus next in Morocco

February 13, 2024

Economic resilience shapes Saudi FMCG landscape

January 24, 2024

Bigger baskets signal a revitalised FMCG market in UAE

February 9, 2026

Saudi Arabia’s new sugar tax: What it means for the beverage market in 2026

April 2, 2025

What Morocco's FMCG Trends in 2024 Tell Us About 2025?

April 10, 2025

South African households continue to cut back on groceries, but signs of recovery emerge

May 21, 2025

Beyond the basket: understanding Uganda’s FMCG contrasts and opportunities

June 19, 2025

Worldpanel launches Algeria’s first Worldpanel Pulse consumer panel

July 2, 2025

Kenya’s new shopping rhythm: more trips, smarter spending

October 7, 2026

Saúde, beleza e tecnologia lideram uso de IA para apoiar decisões de compra

February 6, 2024

De qué manera el fenómeno del niño afecta los hogares peruanos

September 23, 2026

Local brands lead Ghana’s FMCG choices as household spending rises 12.9%

September 17, 2026

Local and regional brands remain dominant as South Africa’s FMCG spending rebounds

September 9, 2026

Local brands continue to dominate Moroccan shoppers’ choices as FMCG spending accelerates

September 2, 2026

Local and regional brands dominate Kenya’s most-chosen FMCG brands

June 8, 2026

Coca-Cola, El Pozo y Campofrío, las marcas más presentes en los hogares españoles.

July 2, 2026

Loyalty’s little ‘lie’

September 29, 2026

Más allá del valor y el volumen: la métrica que nos revela la salud del retail

October 2, 2026

Shopper online en Chile: más frecuencia y compras más pequeñas

October 2, 2026

No es solo cercanía: por qué los hogares eligen cada vez más los supermercados regionales

April 28, 2026

El Mundial impulsa el consumo a domicilio y posiciona al delivery como el canal de mayor crecimiento en América Central y el Caribe

September 30, 2026

7 de cada 10 hogares chilenos compran en ferias, mientras la reposición cotidiana gana terreno en los mayoristas

September 29, 2026

El Retorno a la rutina, la salud como proyecto de vida y el trasfondo del GLP-1

September 29, 2026

A cerveja ainda sai connosco?

September 22, 2026

La France lance DATA AUGMENTÉE, une expansion de panels sans précédent dans le pays

September 21, 2026

Irish grocery sales up 5.5% as shoppers stock up on back-to-school staples

September 15, 2026

GB Grocery sales rise 2.0%, but parents tighten belts on school uniform spend

September 16, 2026

Consumo de chocolate en Colombia: la categoría gana espacio en la mañana y entre la Gen Z

September 3, 2026

El consumo masivo cae 3,7% y los hogares argentinos ajustan cuánto y dónde compran

September 2, 2026

Ovo ganha espaço no café da manhã dos brasileiros e já está em metade dos pratos com proteína

August 31, 2026

43% de los hogares mexicanos busca reducir el azúcar y el bienestar redefine sus compras

August 28, 2026

Redes sociales y tiendas físicas: así compran los consumidores jóvenes en México

August 28, 2026

Consumo en Ecuador 2026: el gasto se redistribuye y cambian las prioridades del shopper

August 26, 2026

Chinese shoppers prioritise value as retailers embrace AI and private label growth

August 21, 2026

Bloqueos en Bolivia: cómo cambió el consumo de los hogares

August 21, 2026

Consumo saludable en Perú: 4 de cada 10 peruanos adoptan hábitos positivos de salud

August 21, 2026

Presión económica en Chile: hogares priorizan salud y bienestar

August 18, 2026

Fenómeno de El Niño 2026-2027: ¿cómo cambiarán sus compras los hogares peruanos?

August 12, 2026

South Korean shoppers buy FMCG products less often but spend more per trip as market growth slows

August 13, 2026

Alimentación para mascotas en Centroamérica: por qué la comida casera sigue ganando espacio

August 12, 2026

Salir a comer ya no es el premio del fin de semana

August 5, 2026

Efecto GLP-1 en Chile: 84,2% de los usuarios redujo su talla de ropa

August 5, 2026

Quem pagou a guerra do delivery? Aplicativos assumiram o custo da disputa por consumidores durante a Copa

June 8, 2026

Shoppers’ quest for value and inspiration is reshaping Indonesian FMCG

November 5, 2025

【成長思維】怎麼做市場調查，才能真正帶動品牌成長？

August 20, 2026

Filipinos ‘feel added pressure’ in running their households

August 10, 2026

Marché de la mode en 2026 : inflation, déconsommation et nouvelles attentes transforment le retail

August 10, 2026

Los hogares colombianos ya compran en 9,4 canales y están redefiniendo la competencia del retail

August 10, 2026

La salud gana espacio en la mesa de los ecuatorianos: 4 de cada 10 hogares reducen el consumo de embutidos

August 4, 2026

El cuidado capilar en Perú entra en una nueva etapa: más valor, rutinas más completas y consumidores más exigentes

July 17, 2026

Guerra do delivery na Copa: descontos impulsionam troca entre aplicativos, mostra Worldpanel by Numerator

July 16, 2026

Bets e medicamentos GLP-1 disputam espaço no orçamento dos brasileiros

July 13, 2026

La oportunidad de los residentes extranjeros ¿los conocemos realmente?

June 25, 2026

Brasileiros saem menos de casa, mas gastam mais por ocasião de consumo

June 30, 2026

Decode the value of World Cup Chinese audiences

July 14, 2026

DRIVE Activar el crecimiento es la clave está en la misión de compra

July 7, 2026

DELIVER: Definir el precio correcto es la clave para convertir más

July 22, 2026

Cuidado de cocina en Perú: cómo cambian los hábitos de compra de los hogares