Decoding shopper behaviour with

Worldpanel by Numerator

in Mexico

Man and woman unpacking grocery bags on a kitchen counter with fresh vegetables and a bottle of orange juice visible.

About Us

We decode the purchases of Mexican consumers and retail trends across food, drink, personal care, and household categories using Mexico’s most robust and trusted panels. With unmatched granularity, we are the reference for shopper behaviour. Our 360 degree omnichannel view measures all channels and tracks daily consumption both in and out of home, enabling a deeper understanding of not only why each purchase is made, but also the moments behind consumption. Combined with close client support, this unique approach turns rich data into actionable insight that drives sustainable brand growth.

Panels and Solutions

Two young women laughing and holding cold drinks while standing on a city street with a large white building in the background.

Out of Home consumption in Mexico is growing five times faster than In Home, creating a powerful opportunity for brands to win in increasingly dynamic moments. Our Out of Home panel captures consumption across transport, cafés, restaurants, workplaces, and on-the-go occasions, revealing what was bought, where, why, and with whom. Using a unique 360 degree methodology that integrates In Home, Out of Home, and real consumption data, we help brands understand motivations, track evolving habits, and confidently shape future growth.

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In a region as diverse and fast-moving as Latin America, understanding real shopping behaviour is essential for driving growth. Our Purchase Panel provides a continuous, representative view of how households across the region buy FMCG products — revealing the brands they choose, the channels they prefer, and the missions that guide each trip. This robust dataset empowers brands to benchmark performance, grow penetration, and uncover opportunities across modern and traditional retail landscapes.

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Smiling woman with curly hair applying cream on her face while holding a green jar in front of a mirror.

Latin American consumers don’t just buy differently — they use products differently. Our Usage Panel uncovers the real moments, routines, and needs behind consumption, offering a granular view of how products fit into everyday life. By understanding true consumption behaviour, brands can innovate smarter, position more effectively, and activate growth opportunities aligned to real usage occasions.

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To win in Latin America, brands must go beyond behaviour and understand the why. PanelVoice adds the consumer’s perspective to our behavioural data, capturing motivations, attitudes, perceptions, and barriers. It helps brands validate hypotheses, shape messaging, and design experiences that truly resonate with different consumer groups across the region.

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With consumption patterns rapidly evolving in Latin America, brands need intelligence that connects behaviours, motivations, and outcomes. Behaviour Analytics integrates multiple data sources to reveal the full consumer journey, providing advanced insights that help teams anticipate shifts, optimize portfolios, and strengthen loyalty. It’s a strategic layer of intelligence designed to turn complex consumer behaviour into actionable growth pathways.

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