Our continuous consumer panels in Africa’s key economies – Egypt, Ethiopia, Ghana, Kenya, Nigeria, Morocco and South Africa – deliver the richest and most accurate view of shopper behaviour. Pulse panels are in place in Algeria and Iraq, while Cameroon, Ivory Coast, Jordan, Kuwait, Oman, Qatar, Senegal, Tanzania and Uganda are available on demand.

Saudi Arabia (since 2004) and the United Arab Emirates (2016) consumer panels offer FMCG brands a robust and accurate view of how economic shifts, retail formats and household dynamics shape shopper choices. Our insights help brands understand where growth is emerging in these highly competitive markets.